PROBLEM
People do not think of USPS as their primary shipping service. Instead, FedEx and UPS usually come to mind. USPS is often associated with just postal mail and in recent years, the brand has been getting a bad rap for misplacing packages or delaying shipments.
SOLUTION
Remind people of USPS's rich heritage. The company has sent letters since colonial times and shipped packages since 1913. Over the years, some bizarre stuff has been sent via mail. And you know what? These packages still managed to get to their destinations.
IDEA
Nothing we can't handle.
Share crazy mail stories to show that USPS can definitely handle whatever you need to send.
PRINT
EXPERIENTIAL
POP-UP MUSEUM
Showcase bizarre things sent by mail
POST CARD STATION
After walking around the museum, visitors can send their own postcards that have a fun factoid attached.
OOH
SHIPPING AISLE FLOOR DECALS
Office supply stores or any place that sells mailing materials
CW: KATELYN PILLEY
