Outside of work, I’m on the advisory board for a New Jersey education non-profit called More Than Bootstraps (MTB). MTB’s mission is to provide near-peer mentoring and support for underrepresented, first-generation students so that they can achieve higher education.
Since I joined in August 2021, I have been developing the organization’s brand identity (updated and added new colors, introduced a display font and created visual elements), art directing and designing social posts, and concepting for a year long fundraising campaign. The campaign is has raised over 15K+ so far as of January 2022!
BACK TO SCHOOL (#dreamhigher 2022 Campaign Intro)
The objective of this first post was to ease into the new school year and ask donors if they could donate in values that have “2-0-2-2” to help support More Than Bootstraps’s 2022 High School Fellows. While I was working on this post, I started to concept ways that would allow MTB to continue fundraising initiatives throughout the school year. This is how the #dreamhigher2022 campaign came to fruition.
The campaign name, “Dream Higher 2022” not only alludes to an aspirational statement for the students, but also to the organization’s mission to help first-generation, underrepresented students achieve their higher education dreams.
BOARD MEMBER QUOTES
This is a sampling of a series that will continue throughout the school year. The purpose of this series is to bring MTB’s board members’ voices into the community and help bring them closer to students with advice and words of encouragement.
22 DAYS OF GIVING
The idea behind 22 Days of Giving is ~3 weeks of information giving and donation giving. For 22 days, I art directed and concepted topics for MTB’s president to talk about. Topics consisted of both financial and non-financial tips about college that aren’t usually talked about.
DONOR SPOTLIGHTS
As another way to bring the MTB community closer, I initiated another series that would run throughout the year. I suggested showcasing some of the donors because their story and reasons to donate could help attract new donors and inspire them to support MTB’s mission.
THANKSGIVING
GIVING TUESDAY
END OF YEAR GIVING
