PROBLEM
Most people only use Amazon Prime for 2-day shipping. However, aside from fast shipping and basically selling anything you can think of under the sun, Amazon has a fast growing list of services that is going unnoticed.
SOLUTION
Make Amazon Prime customers and others better aware of other Prime features so they can maximize their membership. It’s a win-win situation!
IDEA
Ignored Features.
Personify these ignored features and showcase their bitterness toward the lack of attention they’re receiving. They’re quite offended to say the least.
PRINT
SOCIAL
Bitter features on vacation
BANNER ADS
PACKAGING TAPE
Capitalizing on something the brand already uses
CW: BEATRICE PASTS
