PROBLEM
Most people only use Amazon Prime for 2-day shipping. However, aside from fast shipping and basically selling anything you can think of under the sun, Amazon has a fast growing list of services that is going unnoticed.
SOLUTION
Make Amazon Prime customers and others better aware of other Prime features so they can maximize their membership. It’s a win-win situation!
IDEA
Ignored Features.
Personify these ignored features and showcase their bitterness toward the lack of attention they’re receiving. They’re quite offended to say the least.
PRINT
![](https://cdn.myportfolio.com/5717eb60-136b-414e-82fa-02f3648b7f4c/0e4deb35-1e68-4b62-afdf-9b950df2323c_rw_1920.png?h=362035aaec67eedcde96f8841901d9fd)
![](https://cdn.myportfolio.com/5717eb60-136b-414e-82fa-02f3648b7f4c/329841aa-ab0e-459d-990d-88430b8931e0_rw_1920.png?h=e9dbf293e81e65e3cf590f98557a3026)
![](https://cdn.myportfolio.com/5717eb60-136b-414e-82fa-02f3648b7f4c/b7934153-5a49-40d4-8ddd-1a2c8dd8ae52_rw_1920.png?h=d5f1d0955fd9e7e329797d57be955ca1)
![](https://cdn.myportfolio.com/5717eb60-136b-414e-82fa-02f3648b7f4c/e6feaaa3-d284-4052-8db5-a240c396cf36_rw_1920.png?h=f1b051bc9101cf575fd903c786805629)
![](https://cdn.myportfolio.com/5717eb60-136b-414e-82fa-02f3648b7f4c/407631b8-f602-45c3-bd02-02f66f8e703e_rw_1920.png?h=4986a866285150f6ca74fad28c0c6733)
SOCIAL
Bitter features on vacation
![](https://cdn.myportfolio.com/5717eb60-136b-414e-82fa-02f3648b7f4c/79e6b4f7-cc11-47a8-9d42-0a79f34f5fd7_rw_1200.png?h=abfb9c8e9826da36faf8dee1aabfb736)
![](https://cdn.myportfolio.com/5717eb60-136b-414e-82fa-02f3648b7f4c/72a69973-0829-4721-a621-9cbf1b16ca42_rw_1200.png?h=2bda95a5b44c812473b93c232d386e62)
![](https://cdn.myportfolio.com/5717eb60-136b-414e-82fa-02f3648b7f4c/ac085449-3068-433f-8a17-bf7728ab7a65_rw_1200.png?h=19cd343ba0465a26abceb0afe266d886)
BANNER ADS
![](https://cdn.myportfolio.com/5717eb60-136b-414e-82fa-02f3648b7f4c/50553ed0-d48d-40eb-94e8-b418e2089b58_rw_1920.gif?h=2471c9181eee1e75351682444f13bdd6)
![](https://cdn.myportfolio.com/5717eb60-136b-414e-82fa-02f3648b7f4c/f7a6b721-c2dd-47ea-8159-ee5dea996686_rw_1920.gif?h=bf9791a40dfe85d933a8f37799e5df47)
PACKAGING TAPE
Capitalizing on something the brand already uses
![](https://cdn.myportfolio.com/5717eb60-136b-414e-82fa-02f3648b7f4c/6d8e8563-a748-4cf1-aab5-a96707ebbd32_rw_1920.jpg?h=14709b9577978bc86168d7b848c12240)
![](https://cdn.myportfolio.com/5717eb60-136b-414e-82fa-02f3648b7f4c/db43544c-4b78-4fce-8e97-618e34dd2316_rw_1920.jpg?h=ced9b41a594b452e7815d1692ee5d8ff)
CW: BEATRICE PASTS